Road Signs

In 2008 IBS's director/founder together with a cadre of highly talented professionals pioneered a special brand of the concept ‘enterprise through development’ in the Caribbean with the delivery of eighty one international standard directional road signs to the government and people of Antigua. Following a two year consultation with various international corporations and the Antigua Ministry of Tourism, IBS's director successfully delivered much needed road signage to enhance the Antigua tourism product.

Click here to see Previous Sign Project

As a follow up to the success of the Antigua road sign project, Innovative Brand Solutions (IBS) were formed and were successful in securing the licence to implement the directional road sign project in St Lucia. Having learnt from the many challenges of the Antigua road sign project IBS have created a intricate blueprint designed to ensure excellence in the following areas: colour separation, design, logistics, administration, product material quality and durability and conformity to Britain's Traffic Signs Regulations and General Directions (TSRGD).

Under the auspicies of the St Lucia Ministry of Physical Development, the Environment, Housing, Urban Renewal and Local Government, IBS are preparing to conduct the required road network survey to ascertain the full extent of the signs needed.

At this stage Cable & Wireless St Lucia Limited (Time4Lime) have secured a consignment of signs under the PREMIUM package of the road sign initiative demonstrating their commitment to the continued development of St Lucia.